The App Store will automatically fill out the search terms for you. In iOS 14, App Store will automatically fix the typos and show you the correct search result for the correct search term. Many app developers used the “typo strategy” to rank higher for search terms with typos, as it was easier than ranking for complete brand names. Autocorrection for search terms with typos IOS 13 on the left, iOS 14 on the right (our thanks to Max Ott for the screenshot)Ģ. This new change has the potential to seriously cripple your app’s organic search downloads, as these Collection cards are available for thousands of popular search terms and appear to users as organic search results. That means your organic position is contested by two additional apps, i.e., your app effectively went from being the only suggestion on the page to position 3 on the list (see the screenshots below for clarity). Now, however, the users will see the first two apps from the Collection card in the search results. Featured cards – Collections are now shown in the detailed viewīefore, if your app was on the second position after the Collection card, the majority of users tended to skip the card and download your app directly in one click. Let’s take a closer look at iOS 14 and how its new features will affect ASO and organic traffic acquisition. This year the WWDC 2020 was a completely virtual event, streamed at website, Apple Developer apps, and even Apple YouTube channel - for the first time in history.Īpple introduced us to the new versions of iOS, iPadOS, and macOS.
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